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Industry Highlights for Week of September 11, 2017

Forget ‘US News’ Rankings. For Online College Programs, Google Is Kingmaker

Marketing and advertising have become increasingly important for institutions looking to stand out in a crowded higher education marketplace. For online programs, one of the most effective ways to reach students is through purchasing ads on Google and other online platforms. However, experts are concerned that the high cost of these placements is an expense that does nothing to improve outcomes for students.
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About Learning House

The Learning House, Inc. helps people improve their lives through education. As an academic program manager, Learning House offers technology-enabled education solutions designed to meet the needs of a dynamic global market. Solutions include Online Program Management (OPM), Enterprise Learning Solutions, The Software Guild, Learning House International and Advancement Courses. With a focus on data-driven decision making, Learning House is on the leading edge of higher education. Learning House provides expertise in research and analytics, marketing, enrollment, retention and instructional design. Through its broad portfolio, Learning House delivers more students, more graduates and better outcomes.