Industry Highlights for Week of September 11, 2017

Forget ‘US News’ Rankings. For Online College Programs, Google Is Kingmaker

EdSurge
Marketing and advertising have become increasingly important for institutions looking to stand out in a crowded higher education marketplace. For online programs, one of the most effective ways to reach students is through purchasing ads on Google and other online platforms. However, experts are concerned that the high cost of these placements is an expense that does nothing to improve outcomes for students.
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About Learning House

The Learning House, Inc., through its proprietary cloud-based technology platform, helps colleges and universities create, manage and grow high-quality online degree programs and courses. Partnering with more than 75 schools, Learning House enables institutions to efficiently and affordably achieve their online education goals. Services include product development and market research, marketing and lead generation, enrollment management, student retention, curriculum development and management, faculty training and professional development, learning management systems and 24/7 technical support.