To best serve the online student, colleges and universities need to know their preferences. From how to market programs effectively to what degrees to offer, understanding the online college student is critical to success. Four key takeaways from an annual survey of 1,500 past, present and potential online college students can help institutions succeed.
Marketing Archives - uncompromisingEDU
A new website from the U.S. Department of Education is helping students more easily compare colleges and find information about tuition, financial aid and post-graduation salaries. In the Information Age, what should colleges and universities focus on to help prospective students choose the right institution for them?
Too many colleges and universities rely on the same branding, making it hard for them to stand out in a crowded market. Those institutions that focus on defining their brand and effectively sharing their messaging can help themselves to increase enrollments and engender more loyalty from students and alumni.